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Mission
The drugstore chain currently run two branches located in the center of Hamburg and another in Kassel. Due to considerations of high rental costs, the Headquarters is settled in the suburbs of Hamburg City. When people walk by the drugstore, they would find two smiling staff explaining how their goods look after people’s health and beauty. Yet behind their excellent performance, a safe working environment has been made essential and also the top mission for the pharmacy owner. “What comes after security concern? “ He asked himself. An idea of analyzing where customer flow happens and improving communication on inventory suddenly comes into his mind.


The existing DVR systems were installed on site ages ago, however, after understanding the background and concerns of the drugstores, Plustek NVR team extracted from the guidelines two important information- the budget and the original shop decor. After assessment, they decided not to remove all the previous analog cameras but kept instead 1-2 units for monitoring the entrance.

Solution
Previously, the DVR system delivers M-JPEG in VGA resolution with fair quality, yet, seeking after future expansion of the system, the drugstore owner picked up Panasonic HCM-581 for the store newly opened in Berlin. The product manager then applied the Plustek Video server DVR-II and NVR Standalone 4300 to link up the original analog and all-new network cameras.
With NVR Standalone 4300 great capability of Dual Gigabit LAN, the data transmission took only 1/2 of the time than before and the video drops minimized at the same time, which means users received better video quality with less power consumption thanks to better data transfer efficiency. Active Skype-Out integration also plays a key role in this retail case as no matter who is on site to operate, there is no need for extra learning through easy two-way communication access with the management staff at their Head office. As a result, the new system greatly improved the efficiency for in-store service, inventory status checking, and collection of customer interest behavior.

Customer Feedback
“It was a transition quite efficient and smooth, during the one-day installation we had to avoid demolishing the original CCTV structure, decor, also we were lucky to know that the NVR4300 was designed noise-free so that we can actually put it near the shop’s front, its green concept has also been proved in the monthly electricity bill!” said Jacob, the project manager, he added, “multiple-site schedule recording, two-way communication, and back-up from Plustek Multi-Manager helped the pharmacy owner save 30% of his time from dealing with daily tasks.”

Download
Plustek Initiates the Silent Move from DVR to NDVR for German Drugstores_EN_20110129.pdf

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